Rebrand Identity Design Package
Design inspired to enjoy from “your back porch”


Project Description
“Summer Lane was born from a true love of amazing coffee and a deep desire to connect with our community. We wanted to bring something a little different to our neighbors, something a bit more intimate. We wanted to make it low-effort. We wanted to deliver coffee to your door or see your friendly face around the market. We wanted you to smile in relief every time you opened your fridge to find yourself stocked with the goods. Perfect to beat the summer heat, for an afternoon pick-me-up or simply any time you need an old friend to lean on. Which, by the way, who doesn’t want a friend with some really, really great coffee?!”
This design focuses on simplicity, community, and authenticity. All in which Lindsey Hall: owner & founder, has done while building up Summer Lane and it’s consumers.
“We are founded on the commitment to bring you the best: specialty grade coffee beans, the highest quality filtered water, packaging materials with your health & wellness in mind, and sustainable business practices. We pride ourselves on living a present and intentional life and giving back where we can. We brew our coffee with kindness and care and are incredibly humbled to be sharing it with you!”










