Every Good Endeavor, attempts to aid readers on navigating through their next transition of life. Whether it be a new job, graduating, or even a promotion, Keller applies faith to answer questions such as “What is the purpose of work?,” and “How do I make the difficult choices that must be made in the course of a successful career?”

This design attempts to hone in on “crossroads” mentality with the featured image, the possibilities, and questions the reader might have. Light teal accents in the script typeface added a level of comfortability and inviting environment which reflects Keller’s writing.